Cofertility
Cofertility
Cofertility is a fertility care company increasing access to services like egg freezing and third-party reproduction. Their beta platform launched in ‘22.
The Ask
Design Cofertility’s brand identity and refine & evolve its brand strategy
Cofertility isn’t just one company. It’s an ecosystem of businesses with interlocking audiences and services: Freeze by Co (egg freezing and donation), Family by Co (donor matching and third party reproduction), and Plenty by Co (egg donation from families with unused eggs). The narrative needed to be clear, credible, and personal, while appealing to a vast customer base.
Strategy
Cofertility is a human-first fertility platform that provides people agency over if, when, and how they have babies — whether that’s today or someday.
Action
Brand Strategy
I collaborated with Patrick Allison, Creative Director & Brand Designer, and Missy Modell, Content Creator & Marketer.
My Role:
— Creative strategy and strategic brief for visual identity
— Brand narrative (incl. positioning, values, and architecture)
— Audience profiles for each brand in the ecosystem