I help healthcare startups make their value irresistibly clear as an embedded brand strategist and creative leader.
My gift is translating complex clinical or business models into narrative systems you can use everyday — from positioning to sales enablement to consumer messaging.
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Creative quality can increase profitability by 12x, often outperforming targeting, phasing, or budget allocation choices.* I help my clients make their creative work harder for them.
*Tindall, Andrew. The Creative Dividend Report: Advertising that Pays Back. Effie and System1, 2026, p. 6.
“Menaka operated like a leader on loan, never ‘just’ as a consultant. Across the business, teammates celebrated her ability to collaborate to bring our brand to life. ”
Sarah Jones Simmer, FORMER CEO of Found