As an embedded brand strategist and creative leader, I help healthcare startups make their value irresistibly clear.
My gift is translating complex clinical or business models into narrative systems you can use everyday — from positioning to sales enablement to consumer messaging.
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Creative quality can increase profitability by 12x, often outperforming targeting, phasing, or budget allocation choices.* I help my clients make their creative work harder for them.
*Tindall, Andrew. The Creative Dividend Report: Advertising that Pays Back. Effie and System1, 2026, p. 6.
“Menaka operated like a leader on loan, never ‘just’ as a consultant. Across the business, teammates celebrated her ability to collaborate to bring our brand to life. ”
Sarah Jones Simmer, FORMER CEO of Found