Services

I have developed empathy-led, data-driven processes to help companies clarify and sharpen their white space, who their audience is, and the key messages to share with the world.

We then work together to bring those stories to life on strategic channels based on your goals — from your website to growth creative, social media to full-funnel campaigns.

Capabilities

    • Qualitative research

    • Quantitative research

    • Secondary research

    • Data analysis

    • Segment development and storytelling

    • Competitive analysis

    • Brand positioning

    • Brand manifesto

    • Mission, vision, values

    • Tone of voice

    • Brand messaging

    • Research and insights

    • Brief development

    • Creative concepting

    • Content frameworks and media recommendations

    • Creative feedback and partnership with art / design

    • OKRs and strategic planning

    • Measurement framework

    • Email marketing

    • Websites

    • Social media

    • Customer stories

    • OKRs and strategic planning

    • Measurement framework

    • Brand campaigns

    • Talent & influencer marketing

    • Experiential and events

Ways of working

Fractional Leadership

If you’re new to defining and executing your brand, I will lead the charge on key priorities, e.g. brand strategy, marketing planning, channel execution, team mentorship, and advising on key hires and investments for growth.

Monthly retainer scope

Project Oversight

If you’re looking to outsource leadership for a specific project (e.g. a new website, brand campaign, or talent partnership), I can oversee it from a strategic and creative perspective. This includes managing an internal team or external agencies.

One-time project fee

Strategy Sprint

If you need strategic clarity and alignment as a team (e.g. brand strategy, key messages, a specific campaign, or marketing planning), I can design and run a strategy sprint to get you there.

One-time project fee