Found

Found is a weight care company that treats people struggling with overweight and obesity. In August 2021, they brought on a new CEO who led their series B and was eager to start investing in brand.

The Ask

Develop Found’s brand strategy and launch brand-building efforts.

People are frustrated from years of failed weight loss and skeptical of modern weight loss companies. Found offers a comprehensive, full-service weight loss solution in an otherwise saturated and outdated industry. This required a fresh and empathetic narrative to communicate Found’s offering.

Strategy

Weight loss that works with your body— not against it

When it comes to reaching a healthy weight, every path is different. Found treats the root causes of your weight change through expert clinical care. Our personalized plans combine prescription medication and complete lifestyle guidance.

Action

Brand Strategy

— Brand strategy & playbook

— Audience segmentation

— Comms framework

— Messaging architecture

— Brand measurement

Brand Campaign

— Influencer campaign

— Spotify advertising

— YouTube pre-roll campaign

Brand Behaviors

— Facebook and Instagram ad creative

— Organic social

— Employee recruitment

— More inclusive medical intake form

— CX comms that adopt the brand voice

— Companywide brand & voice workshops