Building brands that better people’s lives
Some nice words from my clients
“Our brand’s fairy godmother”
“A force for good within our business”
“More than just a consultant — a leader on loan”
I’m Menaka, an independent brand strategist and marketer for startups in health and well-being.
I help clients tell resonant stories to their ideal audiences — driving growth goals and brand health.
I also help teams strengthen their strategy muscle, so it becomes second nature to flex in daily execution.
ABOUT 
CASE STUDIESCofertility
Demystifying egg freezing and donation
Found
Setting the facts straight on medicated weight loss
Bumble
Energizing Atlanta’s Black entrepreneurs
Tin Building
A gourmet love letter to New York City
“One of the things that energized me most about working with Menaka was hearing from teammates across the business who celebrated the way they could work with her to bring our brand to life through their channels and work streams. She operated like a leader on loan, never “just” as a consultant.”
Sarah Jones Simmer, CEO of Found